Quickly Selling Real Estate by Owner When Fast Cash Is Necessary

The good ole 'days were refreshing. You could put up a sign in your yard and get fast responses from interested potential buyers, or hire a listing agent and not worry about their commissions eating up your cash. Times have changed.

Real estate has become competitive. In some areas, it's a sellers market. In others, buyer's take the reins. No matter what though, there are many thousands more individuals in real estate now than there were back then. With investment seminars and flipping shows becoming more mainstream, the real estate pool is growing bigger on a daily basis.

But what if you are in a hurry to sell? Does that mean you are motivated? Let's take a look at what constitutes a motivated seller, and whether or not some of these seller techniques will work for your situation …

Motivations:

  • You are facing foreclosure

Times can be tough. You may have been let go from that job and couldn't replace the income in time. The bank sent you a letter giving you notice of a Lis Pendens (the beginning of a foreclosure, also known as a preforeclosure) You are out of options, and you don't want the foreclosure to end up destroying your credit.

  • You are behind on taxes

Just as before, this is an immediate situation that can destroy your credit. Taxes will get collected no matter what, so bad credit doesn't need to be added to the mix. Back-taxes will not only eat up your equity, but will also be attached to your future wages.

  • You have bad tenants

You are constantly receiving complaints about the tenants in one of your properties. Police are becoming a normal sight in front of the property. Perhaps the renters are turning your intended investment into a drug house. You don't want to deal with the situation and would rather take cash out of the investment and walk away.

  • You are getting divorced

Let's face it. Not many are fair in divorce proceedings. Who is keeping the house? Neither of you? So you have no choice but to sell quickly so you can avoid your soon to be ex like the plague, and get some cash for a fresh start.

  • You are retiring

Whether you are a landlord who is retiring from the business, or a couple with a home that you've had for years, you just want some cash for your equity so you can move to warmer climates and bingo.

  • You inherited real estate

You just inherited a house or multi unit property, but would rather have cash instead. You want a quick sale, and don't want to be bothered with upkeep.

  • You are an out of state owner

You thought you could manage the investment property in California while relaxing in your home in Maine. Unfortunately, good help is hard to find and the property managers all turn out to be drunks. The grass is high and you are getting letters. It's causing more headaches than it's worth.

  • You just want some extra cash

You don't have a need for the property in question and you simply want to pad your bank account.

These are all valid reasons that would make you a motivated seller. The only question I have for you in this case is … are you greedy?

A number one killer of real estate sales is an owner who has too much pride to accept that the market will not support their outlandish property valuations. The fair market value may be high, but nobody is biting. How is that quick sale going for you? The first step in selling your home quickly is acknowledging that you need to be open minded. If you can be open minded about the price of the sale, or the terms, then selling fast will be a breeze.

Where are my target buyers?

You have quite a few options. Some will take longer than others. Probably the number one way of selling quickly is seeking out a wholesaler. A wholesaler is a real estate investor who looks for discounted properties, writes an offer, then assigns the contract to one of their many cash buyers. Often, the wholesaler will have hundreds, or even thousands of investors in their contact list who are ready to buy immediately. Their investment partners have been qualified by the wholesaler with proof of funds, and will have shown the wholesaler multiple deals that they have closed in the past.

There are wholesalers that buy properties in multiple states, while other wholesalers are limited to a single state. Some of them even stick to a specific city or regional area. They are known for the use of phrases such as "we buy houses, any area, any condition". While many wholesalers stick to deeply discounted properties, others work with low equity deals where Subject2 and seller financing can be put into play. These are some of the techniques that require you to be an open-minded seller that is truly "motivated".

Another option for a quick sale is Craigslist and other classified websites. If you are going the classifieds route, you have to be prepared for the 'tire kicker' responses. There can be a lot of newbie investors, and people who are just looking that will take a lot of your time to screen out before finding a true buyer. When listing a classified ad for your home, make sure you include as many details as possible in the ad. Leaving out bedrooms, bathrooms, parking, and other features will only mean that you have to spend time discussing these things when taking the multitude of calls you will receive.

If classifieds are not your thing, you will want to find buyers through a more direct route. Go to where they hang out. There are forums such as EquityPaper, and BiggerPockets that have premium subscription options for real estate listings and other networking tools. These are forums where investors get together to discuss real estate topics daily. If you list your home in these professional member areas, or marketplaces, you can get fairly quick responses from interested buyers.

Determining property value to an investor

When listing your property, there are some things that potential buyers will want to know in addition to the standard property details. ARV (after repair value) is one of them. To find your ARV, go to Zillow, Trulia, and Redfin. On each of those websites, search for your property and write down the estimated value for each of them. Add all 3 of those values, then divide the sum by 3. The result will be your ARV.

After you have your ARV, you want to determine what the new buyer will have to put into the property in repairs. If your home is in great condition, you only need to account for simple things such as paint, appliances, and other things related to the buyer's tastes. You would multiply your square footage by $ 10 to get the total credit the buyer will want. If the property needs some updates such as flooring, new toilet, etc, then you will multiple the SF by $ 15. Broken windows, doors, etc will be $ 20. If the house is a disaster and a complete rehab, then the multiplier is $ 30. Now subtract that number from the ARV.

Whether or not the buyer is a wholesaler or a flipper, they need to make something off of the deal. This can be anywhere from $ 2,000 to $ 50,000 or more depending on the location, value, and other factors for your property. Many good wholesalers will stick to the $ 10,000 pricepoint or close to it however. So take your new ARV and subtract the buyer profit for an expectation on how much money you will be offered for the property.

Creative financing for a fast sale

Assuming that the final number from the calculations listed above was not even close to taking care of what you owe on the property, then you need to learn to be creative. Some wholesalers and flippers will still take on a property with little to no equity.

Subject 2 Financing

Subject 2 is a technique that allows the new buyers to take over your mortgage payments, and assume control over the property. Sub2 investors are looking for leverage so that they do not tie up their credit, but can obtain a rental property at the same time.

A seller may have a concern when dealing with a sub2 deal. For example, what if the buyer does not pay the mortgage and it ends up as a bad credit item for the seller? Well, there are protections that are in place for sellers during subject 2 existing financing deals.

  • A single late payment can be a deal breaker. It can be made so that in this event, the buyer is in default and they lose the property back to the seller. This single possibility is reason # 1 for it being a rare scenario. Most subject 2 investors are seasoned. They have been doing it for years, and have made millions through rentals with such deals.
  • Limitation clauses such as one requiring the buyer to refinance the property in their own name within a set time period reduces the risk even further. Let's say that in 2 years time, the buyer is required to refi. By then, they will have accumulated enough equity by paying down your loan for this to be a possibility through traditional lending methods. Even in the worse case, they can secure hard money after that time in order to leverage additional time to flip the property or get other financing.

Contract for deed, or lease option

If you aren't in a complete hurry for a bunch of cash, you can sell on a contract for deed, or a lease option. This will ensure that the buyer is responsible for upkeep, insurance, taxes, and everything else, while giving you a monthly income stream with little risk. With either technique, you are getting a fast sale. The best part is that you retain the deed to the home until the buyer's obligations are met. If they default, you can simply evict them and start over again with a new buyer. The best part is that you are earning interest with your equity at a rate you agreed on in the sale.

FSBO (for sale by owner) does not have to be hard. It can be quite lucritive, and amazingly fast when you learn to be open-minded and creative.

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Sell ‚Äč‚ÄčCommercial Real Estate Notes

Selling commercial real estate notes allows you to convert small monthly payments into an immediate lump sum of cash. A commercial real estate note is simply a loan document signed when you financed the sale of your investment property. Commercial real estate notes are available for office, retail and industrial establishments.

Commercial real estate note selling is based on certain fixed standards. The outstanding balance amount and the period of time are important for most buyers. Second in importance is the value of the property. People generally sell part of their commercial real estate notes instead of selling them as a whole. Partial sales are more profitable in most cases.

When a business involving real estate is sold, two notes are generally created, one each for the business and the real estate. The business note is similar to private mortgages and trust deeds, but it is not secured by real estate. A business note is generated when a person sells a business and decides to carry on the financing and collect regular payments from the new business owner.

A potential seller can sell commercial real estate notes as a whole, or a part of them. The best way to sell commercial real estate notes is to browse websites that display real estate note listings. Visitors to these websites range from individual buyers to companies and financial institutions. The chances of getting a better deal are very high. Real estate brokers are the natural source for selling commercial real estate notes. They can assist you in finding an ideal buyer. Advertising in local newspapers and real estate magazines also helps you sell commercial real estate notes.

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Real Estate Options in Barnum CO

One of the numerous neighborhoods in Denver, Barnum is located within West Denver surrounded by 6th Avenue Freeway, Alameda Avenue, Perry Street and Federal Boulevard. The neighborhood area has been named after Barnum and Bailey Circus owner, PT Barnum, who in 1882 had purchased over 760 acres for winter stay and many of the streets in the area were named after popular personalities and famous people. Later it was incorporated into the Denver suburbs.

The unique architecture and buildings that were constructed in the early 19th century are still in a good condition and add to the historical heritage of the area. One of them is the community building that has a jail below it, while the firehouse was housed inside. Another attraction is the Bowman House that was constructed in 1910 and is a testimony of the bygone era.

Modern amenities and residential communities is what the town offers to all of the people staying here. The beautiful location, security of your family and easy commuting to work are the prerequisites of a good location and Barnum offers all of it.

Today it is a modern community with all of the amenities including medical facilities, school, shopping complex and entertainment options taking into consideration the local requirements. If you are moving to Denver or its suburbs, Barnum makes for the apt choice. The tree-lined and leafy streets, quaint houses standing along with new townhouses have become a sought after destination for home buyers. Whether you prefer a 100 year old mansion with its old world charm or a brand new condo with all modern amenities, Barnum offers all of the options and more for people looking to settle here.

Most of the home buyers are pensioners who wanted to retire in serene locations, families and couples looking for a place to live and work. The excellent school system and higher education opportunities are an attraction for most families. when you have to decide between your family's safety and convenience along with an affordable rent or purchase option, it always makes sense to settle a little away from the main city.

Real estate costs and prices have started increasing in the main city and suburbs while the experts are of the opinion that the market is on a rebound with escalation in prices within the next few months. For potential home buyers, checking out the available homes and the surroundings can be an interesting opportunity.

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Real Estate Commission – A Corrupting Influence

Real estate commission is the way in which real estate agents are paid for the services they provide. They receive a percentage of the price received for the property. Effectively, the real estate agent requires the seller of a property (the vendor) to sign over to the real estate agent a part of the property being sold.

Another way of looking at it is to say that the real estate agent, through the wording of the listing contract, effectively has his name added to the title deed of the vendor's property, so that the real estate agent becomes a part-owner of the property. When the property sells, the real estate agent receives a payment that represents his share in the vendor's property.

Most readers will be aware of the arguments in favor of real estate sale commissions, so I won't discuss those here. My focus is on the ways in which the sale process can be skewed against all parties involved, when the motivation to win a commission takes precedence over more important considerations.

Commission is a "winner-takes-all, loser gets nothing" situation. This increases the pressure on the real estate agent to secure a sale. Time is also a problem. If the real estate agent cannot secure a sale within a time acceptable to the vendor, the vendor may take the property off the market, or away from the real estate agent's agency. This will result in a total loss for the real estate agent.

Finally, the vendor becomes an obstacle between the real estate agent and his commission goal. In order to receive payment for his share of the vendor's property, the real estate agent must receive an offer to purchase within the available time, but the offer must be accepted by the vendor. If the vendor decides that the offer is not acceptable, then the real estate agent loses.

In order to win the gambling game that is real estate sales, the real estate agent may decide to tip the odds in his favor – and there are numerous ways in which this can be done.

At the listing stage the real estate agent may use improper means to win the listing contract. These include over-quoting on valuation, and offering dodgy sales figures.

During the sale process the real estate agent may be tempted to tell potential purchasers things that are untrue. I have seen many sale contracts with clauses designed to protect real estate agents against the consequences of false statements. Known as "porkies clauses", they invariably state that the purchaser acknowledges that any information provided to the purchaser by the real estate agent is provided on the understanding that the purchaser will not be relying on it for any purpose.

When a purchaser has submitted an offer, and the purchaser cannot be convinced to increase her offer, the real estate agent may be tempted to pressure the vendor into accepting what would otherwise be unacceptable. Observations, such as "the market has softened" or "the market has spoken to us" are used by real estate agents to convince vendors that the real estate agent's high estimation of value can no longer be relied upon, and that the vendor should now accept what the vendor believes is an unacceptably low offer.

For some years now, I have been arguing that real estate services should be provided on a fee-for-service basis.

I will explore the replacement of real estate sale commissions with a fee-for-service structure further in future articles.

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5 Essential Features That Make Real Estate Investing Profitable

Every now and then persons trying to make up their minds where to put their money ask me if real estate ventures are more or less profitable, compared to other businesses opportunities around.

My response is always that apart from its potential for yielding significant profits, investing in real estate often confers long terms benefits.

I discuss five such advantages below:

1. You Can Refurbish (to Enhance the Value of) Real Estate

After you buy a stock, you hold it for a period of time and hopefully sell it for a profit. The success of the stock depends on company management and their corporate success, which is out of your control.

Unlike other conventional investment instruments, like stocks, for instance, whose rate of returns, depend on third parties (e.g. company management), real estate investments are directly under your control.

Even though you will not be able to control changes that may occur in demographic and economic aspects, or impact of nature induced changes, there are many other aspects that you can control, to boost the returns on your investment in it.

Examples include aspects relating to adding repairs, or improvements/enhancements to the physical property and tenants you allow to live in it.

If you do it right, the value of your investment will grow, resulting in increased wealth for you.

2. Real Estate Investing, When Done Right, is Proven to be Profitable Even During a Recession (like the one we’re in right now)

It has on several occasions, been used to effect a bail out, from financial setbacks, such as those that many have experienced during the economic downturn happening in Nigeria today.

A considerable number of clients have confided in me that due to the present economic situation, they are not sure of profitable channels to invest their money. Some of them are done with bonds and treasury bills, but are in dire need of a new investment.

We had extensive discussions, and based on my expertise as a real estate consultant, I recommended landed property investment, as the most suitable and secure alternative channel of investment.

This is because, even if all businesses crumble, land will always appreciate greatly. Then to drive my point home, I ended by sharing the following apt quote, by a former American president:

“Real estate can’t be lost, nor carried away, managed with reasonable care, it’s about the safest investment in the world” – Franklin Roosevelt.

Not surprisingly, the client chose to take my advice – and signed up: it was the obvious, common sense thing to do!

3. Real Estate Investments Are Immune to Inflation

In other words, investing your money in ownership of viable real estate can protect you from the harsh effects that inflation usually has on other conventional investments.

This is because the value of real estate generally tends to rise in positive correlation with inflationary pressures. This is why property values and rental rates go up with rising inflation.

The nature of real estate, therefore affords owners the unique advantage of being able to adjust the rates they offer, to match inflation.

Monthly rents for example can be raised to compensate for inflation – thus providing a cushion effect against inflation induced losses that other monetary investments suffer.

4. Real Estate is Uniquely for Being Universally Acceptable as Collateral, Towards Securing Funding from Banks

Today, real estate in form of either building or lands, with proper titles (i.e. Certificate of Occupancy – aka “C of O”) is the most recognized and accepted form of collateral in Nigeria – and some other parts of the world.

It has the unique feature of being able to protect the interests of both the borrower and the bank (that’s doing the lending), so that funds can be released i.e. after due verification, and terms and conditions are agreed.

This is one of the key advantages a private C of O has over the global C of O, because the former (i.e. private C of O) is what will be needed by the intending borrower, in the event of any future financial dealings with bank in Nigeria.

5. Real Estate Investing Allows Use of Other People’s Money

In other words, you can do it even if you do not have enough money. You just need to know how.

This is possible because real estate is physical property or what is called a hard asset. That is an attribute that makes it attractive to financiers i.e. people with money to invest.

This is why many times real estate products are bought with debt – unlike conventional investment products like stocks which are NOT tangible, and therefore perceived as being more risky to invest in.

So real estate investment can be done using cash or mortgage financing. In the latter case, payments can be so arranged to allow payment of low initial sums, provided by you or a willing third party.

Those payments will be happening on landed property which will continue increasing in value throughout the duration of such payments – and indeed beyond. That further inspires confidence in the minds of those financing the acquisition, that their investment is safe.

Little wonder that real estate investing has continued to prosper for so long!

[A WORD OF CAUTION] The listed benefits notwithstanding, I still tell prospective investors that due diligence is a crucial requirement for succeeding.

Whether you do everything yourself or use industry professionals like me, it is imperative that you exercise caution and arm yourself with relevant information and education.

This is something I advice my clients to do all the time, so they can make good decisions in investing.

The importance of the above cannot be overstated, especially in Lagos where quite a number of individuals, have had their fingers badly burnt, because they failed to take the needed precautions.

My purpose is to help clients avoid having such horrible experiences, by bringing my years of experience in this field to bear in serving them.

References/Related Article:

[You can read about more advantages of real estate investing, in this excellent article I found at: http://realestate4investing.com/articles/real-estate-investments/10-advantages-disadvantages-real-estate-investments ]

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How Quality Real Estate Agents SHOW A House?

Although, there are many necessities of being a quality, real estate agent, one of the things, often – overlooked, is how, they will actually, SHOW the specific house. After all, agents only earn – their – keep, when/ if, they make a difference, for the better, in terms of marketing, and selling, any house, they represent! The next time you observe, for example, an Open House, observe, how someone shows the property, and interacts with potential, qualified buyers. Does he balance, the usual, with the unusual, so, he not only uses the time – tested techniques, and ways, but, thinks, outside – the – box, to customize his presentation/ showing, to demonstrate/ illustrate its specific strengths and possibilities? With that in mind, this article will attempt to, briefly, review, consider, examine, and discuss, using the mnemonic approach, what this means and represents, and why it matters.

1. Service/ serving; sustainable; solutions; system; strengths/ stronger: An agent must provide the finest degree of excellence, and service/ representation, to his clients! Consider, whether you are serving this client’s best interests, needs, and priorities! How will a particular agent’s system, make a quality difference? How will he show, the property, to its best advantage, pointing out the strengths, and making the process, and possibilities, stronger, consistently? Will the solutions be, both, relevant and sustainable, and how will he, truly, serve his client?

2. Honesty; honorably; head/ heart; house/ home: Agents owe their clients, genuine honesty, and honorably, represent the best interests of them, rather than any personal agenda, and/ or, self – interest! They balance, the logical, physical aspects of selling and representing, with the emotional ones, in a head/ heart ratio! While they show a house, the art, is conveying how a prospective buyer, might visualize it, as their home!

3. Open Houses; options; opportunities: Different agents conduct Open Houses, differently! Some seem to go through the motions, and are, merely, there, while, owners are better served, when someone, uses these events, to enhance interest, and attention, and makes a connection, with attendees, especially those, who are serious, potential, qualified buyers! They point out the key options, as well as the opportunities, the subject property, possesses, and the possibilities, beyond what some, may be ready to easily, visualize!

4. Winning (features); wants/ wishes; where: What are the winning, most attractive (to others) features of a house, and how is the best way, to highlight, them? One must identify, understand, and know, what their client wants, and align that, with what, a prospective buyer, wishes for, and seeks. Is where the house is located, in terms of neighborhood, block, conveniences (to shopping, transportation, etc), relative safety of the area, and convenience to transportation, a positive, motivating factor, or a distraction?

If you hope to sell your home, it is wise, to SHOW it, to the best of its possibilities! Choose wisely, because, who you hire, often, makes lots of difference!

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Quality Real Estate Representation: Sales, Selling, Marketing, Or A Combination?

We often, discuss, what someone should seek, from the real estate agent, they hire, to serve and represent their best interests, needs, goals, and objectives. An ideal agent possesses a combination of, a true, positive, can – do, attitude, an inspiring, motivating manner, and personality, and a well – developed, relevant, skill – set, and aptitude. However, far too often, we don't consider, other necessary skills and traits, which relate, to achieving the essential necessity, of getting the property sold, etc! With that in mind, this article will attempt to briefly, consider, examine, review, and discuss, the differences between sales, selling, and marketing, and whether, one is most important, or there is a necessary combination, needed and required.

1. Sales: Many agents state, they are, in – sales, rather than stating, they sell real estate. Why is this? Is it because, they perceive a negative connotation, about selling, or are they focusing on what they believe to be, the politically – correct approach (also known as, PC)? What about the concept of selling, do they fear, or lack the confidence / skill, etc, which makes a difference, for the better?

2. Selling: We all sell something, regardless of occupation, or goals and targets? We either sell, ourselves, a product or a service! Professional selling is, both, an art, and a science, requiring a willingness, and ability, to be proactive, and real estate agents, must combine this, with serving the needs, goals, and equal, of one's clients, while maintaining the integrity, and ethics, required, both, by the law, and the Code of Ethics! The science of selling, includes the techniques, needed, and a willingness to master, the essential necessities of handling objections, addressing needs and perceptions, and proactively, bringing together, the seller, with the best qualified, potential buyers, in order to achieve a meeting – of – the – minds!

3. Marketing: Quality representation is only accomplished, when a comprehensive, well – considered, marketing plan, is perceived, and conceived of, created, and used, to attract the right buyers, to consider his client's property! First, it's important to recognize the target – market, most likely to seriously consider, this specific home, and use the best combination of vehicles, to market and promote it, effectively! Then, one must determine, the best way, to expend these funds, in order to get the best, bang – for – the – buck, and achieve his clients expectations.

4. Combination: The best approach is, to use, a combination of these necessities, to provide, what most seek, which includes, selling the home, in the shortest period of time, at the best price, with a minimum of hassle!

Doesn't it make sense, to consider, the best way, to market, and sell, a house, from the onset? Thoroughly discuss these ideas and concepts / approaches, with the agents, you interview, before you hire, the one, who will best represent you!

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8 Important Ways Homeowners Benefit From Using Real Estate Agents

Whether, you are a homeowner, who has decided, it’s time to sell his house, and relocate, or a potential buyer, seeking for the so – called, home of your dreams (the American Dream of home ownership), you will have the choice, of either, doing so, on your own, or using the services of, and being represented by a quality, experienced, professional, real estate agent. Some believe they will get a better deal, when they do so, on their own, because, there will be no, or fewer commissions. However, according to the National Association of Realtors, or NAR, homeowners, generally, net more, even after considering these, than those who do so, alone. Buyers also benefit because the right agent, has the local knowledge, to properly provide you, with relevant, professionally prepared, Competitive Market Analysis (or CMA), so you have a better idea of market value and the competition. With that in mind, this article will attempt to briefly, examine, review, consider, and discuss, 8 important reasons, homeowners benefit from using the right real estate agents, for their specific needs, and situation.

1. Local knowledge: Although markets, and times, change, in the vast number of circumstances, you will get your best offers, in the first few weeks, after it’s listed on the market. Therefore, pricing it right, from the start, often makes the difference, in a significant, major way!

2. Marketing expertise: The right agent, will create a customized, personal marketing plan, which addresses your specific residence and property, location, etc, as well as your priorities, needs, etc. There is no, one – size – fits – all, marketing process, so using a quality real estate professional, often makes a significant difference.

3. Agent’s network: Those who try to sell their house, on their own, often discover, they fail to attract as many potential buyers, as those using a professional. This is referred to, as an agent’s network, which includes the important tool, of listing the property, on the Multiple Listing Service, etc.

4. Hold client’s hand: The process of selling one’s house, is often, a stressful one, so using a professional, who has been through it before, and has a better idea of what to expect and anticipation, eases many of these stresses. Seek someone who patiently, is willing to, hold your hand, through the entire process.

5. Explanations/ expectations/ modifications: Rather than assuming or guessing, wouldn’t it help, to have clear explanations? Many homeowners have excessive or wrong expectations, and the individual, who represents you, must have the inner strength, to explain fully, his reasoning, and strategies. In addition, modifications, in terms of marketing, strategies, and pricing, are necessary, and someone with more experience and expertise, is far better positioned to guide you properly.

6. Convenience: Do you want to have to stick around the house, to show, the property, or wouldn’t it make sense, to hire someone, to do so, professionally? Open – houses, are only a small component in the overall strategy!

7. Negotiating: Professionally negotiating, on your behalf, benefits the client! Wouldn’t a professional, do a better job, in most cases?

8. From transaction stage, through closing: Hire someone who will be there for you, from the initial listing stages, showings, marketing, service, to the transaction stage, and then, until the closing, and house transfer is completed!

These are only 8 of the advantages of hiring the right person to represent your real estate needs. Focus on your needs, interview several, and choose, the right agent, for you!

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Essentials Of Marketing, Sales, And Selling Real Estate

Some people, appear to believe, the only thing needed, to successfully, sell one’s home, is making the decision to do so, and, offering it, for sale, advertising it, etc. Statistics indicate, in the vast number of instances, when homeowners use a professional, to sell their houses, they benefit, by receiving, a higher selling price, with less stress/ hassle/ inconvenience, and doing so, in a shorter period of time. Professional real estate agents understand the market, nuances, methods/ techniques, and serve, and represent their client’s best interests. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some of the essentials of marketing, sales, and selling real estate.

1. Marketing: The process should begin, with client, and agent, being on the same – page, and agreeing to how to proceed, to achieve the homeowner’s objectives and priorities. One should hire an agent, who perceives and conceives of, creates, develops, explains thoroughly (to client’s satisfaction, and understanding), the components of his marketing plan, and the reasoning, and rationale, which makes it make sense, and achieve the primary objectives. Marketing must include: determining the home’s niche; prioritizing approaches; determining the best options and alternatives, etc; considering media choices, and deciding, which ones, might make the most sense, for the particular property; a marketing budget; and; fully explaining the reasoning behind the listing price, and the essentials of making price adjustments, if necessary.

2. Sales: Many, falsely, believe, sales, and selling, are the same! Sales, is a process, and approach, using the tried – and – proven approaches, without thinking, outside – the – box! It means creating a plan of action, in order to maximize the results, which a client, might achieve, and receive.

3. Selling: Unlike sales, selling is a consistent, proactive, activity, which emphasizes, closing – the – deal! It is, when performed properly, and effectively, both, an art, and a science. The art is the technique, which includes: attracting buyers, and other agents; articulating an inspiring, motivating, message, which is responsive to the potential buyers needs, goals, and priorities; matching up, the right buyer, with the right house; asking for the sale; and closing the deal. Obviously, this is not, a one – step, simplistic activity, but, rather, a well – considered, effectively trained, experience – focused, tried – and – proven, method, for achieving the goal!

If you hope to sell your home, begin by hiring the right, real estate agent, for you, who will, be able to, professionally, handle the marketing, sales, and selling of your house. Take the time, to interview agents, and hire the one, who is best for you!

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Choose A CARING Real Estate Agent

Whether you are looking to sell your home, or seeking to buy either your first house, or a new one, statistics indicate, those represented by quality, responsive real estate agents, generally, obtain the best/ finest results! In most areas, there are a large number of agents, to choose from, so doesn’t it make sense, to take the time, and make the effort, to carefully, interview several, and determine, who’s best, for you? There are many factors to consider, but, since, for most of us, our house, represents, either our single – largest, or one of our largest, financial assets, it’s worth the effort, to get, what you need, and deserve. In other words, you need a CARING real estate agent, and. only, when you take the time, and effort, to choose wisely, it’s in your best interests. With that in mind, this article will briefly examine, consider, and review, using the mnemonic approach, what this means, and represents.

1. Character; clarity; cooperative: Focus on the true character, of each individual, Will he proceed, with the level of clarity, to make a quality difference, for the better? Does the prospective agent, proceed with a cooperative approach, rather than an adversarial one?

2. Attitude; aptitude; attention; articulate: You benefit when your representative possesses a positive, can – do, attitude, and looks for ways, you can, rather than focusing on problems. How well – developed are the individual’s skills and aptitude? Will he pay keen attention, to you, and your needs? Choose someone who is articulate, and clearly communicates with all parties!

3. Relevant; realistic; ready: Markets and economies change, and only someone, who pays attention, and uses relevant methods and approaches, achieves the finest results. Avoid someone who seeks to buy, your listing, by suggesting an overly optimistic, listing price. Is the agent, ready, for prime – time?

4. Integrity; ideas; imagination: The single – biggest thing to demand, is someone with absolute integrity! When you find this, then you need someone who will have a well – developed, relevant imagination, and ideas, which make a difference, for the better!

5. Needs; neighborhood: Choose someone who knows the neighborhood, thoroughly, and believes in it. Combining this, with putting your needs, first, is in your best – interest!

6. Generate goodwill; great: A great agent proves his worth and value. by generating goodwill, based on a combination of integrity, knowledge, skill – set, negotiating ability, and other relevant characteristics, as well as his responsiveness, etc. Find yourself, a great, rather, than, merely a good one!

Who you choose to serve your real estate needs, has a significant impact! Choose wisely, and carefully, and make it, a great – fit!

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